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You might be wondering if Facebook is really a workable platform for business owners these days. Many business people believe that Facebook is really more of a place for old high school buddies and long-lost co-workers to get together and chat about what they are doing these days.
The truth is that Facebook CAN be a place to build your business while also building rapport with prospects and clients.
So, how do you know if Facebook will work for you?
–>>Is your niche a BTB (business-to-business) or BTC (business-to-consumer) setup?
(Post may contain affiliate links. I only share opportunities I feel will benefit my readers.)
This is a very important point to understand. If you operate in the BTC space, Facebook can be a great way to connect with consumers on their turf while they are in a relaxed mode. The key to understand is that Facebook must be a “no hard sell” zone!
If you try to use Facebook as your own personal selling marketplace, you will get nowhere fast. Instead, Facebook should be a long-term strategy that will build your brand, your reputation, and your future relationships.
Want to learn more about how to use Facebook to your full advantage? Contact me today so I can share some of my super-secret Facebook tactics with you.
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